Frontline CSBK Inc. is a Canadian owned and operated company dedicated to the organization and management of the Canadian Superbike Championship, formerly operated by Professional Motorsports Productions (PMP).
Together with many of the experienced and talented staff of PMP, Frontline will guide the evolution of the sport of national level motorcycle racing in a new direction; one that will improve service to our racers, fans and corporate partners. Frontline plans to enhance the overall event experience for those on site as well as fans at home. This includes a comprehensive plan to promote family participation, broadening the appeal of the sport and building on the pre-existing community feel of the events. Spectators young and old will be fully engaged in one of the most exciting sports on the planet.
Frontline is a forward-thinking organization committed to elevating the sport to its fullest potential. Our plan utilizes traditional and many new media channels to improve access between fans and racers. Greater access will enable new, young racers and fans to communicate with their heroes while sponsors and suppliers will have direct engagement with consumers.
“Our success hinges on driving awareness, communicating facts and providing updates as it shall inspire a sense of new possibilities. Frontline CSBK’s mission is to renew the Series’ credibility through transparency and accessibility.” Kevin Graham – Frontline CSBK Inc.
Racers are the cornerstone of the sport and their safety is imperative to the overall success of the sport. As the Series organizer, Frontline is committed to the safety of racers, crew and fans. As Participation in motorsports is financially demanding, measures are being taken to help reduce expenses making for a more cost effective destination for racers to participate.
We look forward to a fantastic 2012 season!
The Frontline CSBK Team