Laval Yamaha Sponsors Start Lights at Autodrome St-Eustache CSBK National

Yamaha Laval – Alex Berthiaume & Fils will be the official sponsor of the Mopar CSBK Starting Lights and Pit Lane Countdown Clock for the third round of the 2019 National motorcycle road racing championships presented A.S.M., Liqui Moly and Moto National at Autodrome St-Eustache north west of Montreal, Quebec, June 20-23.

The St-Eustache track is a multi-function venue that incorporates an oval, drag strip and the road course used for the CSBK National event. The 1.93-kilometer-long, ten turn road course first hosted a CSBK National in 1991.

The track is owned by the Labrosse family, headed by Alan Labrosse, a member of the Canadian Motorcycle Hall of Fame and 1980s star motorcycle and auto competitor.  2019 marks the final season of racing near municipality of Deux-Montagnes, sometimes referred to by competitors as “Twin Peaks.”  The track will be redeveloped in the fall due to the growth of the City of St-Eustache, just south east of the venue.  

The Berthiaume family that operates Yamaha Laval also has an impressive and extensive history on the Quebec motosports scene.

The grandfather of the current owner, Alexandre Berthiaume, was a tinsmith by trade and founded his company Alex Berthiaume in 1917. At that time, he specialized in the sale and repair of CCM bicycles. Being an avid lover of technology and novelties, Alexandre became very interested in motorcycles. 

He acquired a considerable reputation as a motorcycle tuner, which, at that time, required a lot of adjustments and care. Addicted to adrenaline and speed, he started motorcycle racing in the early 20's on an Indian. In 1922, he became champion in the "Short-Coupled" class. 

It was at this point that he became a dealer: Excelsior/Henderson, ACE and then Indian after the Great Depression of the 1930s. In 1937, Alex Berthiaume built the very first "mini-bike" from bicycle parts and a two-stroke Villiers engine of 1.5hp for his son Paul, 10 years old.  

In 1976 Alex Berthiaume & Fils got involved in the world of motorcycle racing again by sponsoring Jacques Tougas on his Honda 400-4 in the Brimaco Production class. In 1986 Gilles, father of the current owner and racer Alex, decided to finance Alex Berthiaume & Fils' very first race team with the young and very promising Yvan Levac.

Unfortunately, following a tragic accident on May 18, 1987 at Mosport, rising star and rookie Pro Levac died.  The following year, Mario Duhamel and Yves Brisson joined the team to win several races and championships over the years.  

In the mid-90s, Gilles signed and became a Yamaha dealer. Having grown up in the pits of race tracks including Shannonville, Sanair, Autodrome St-Eustache etc. it was around this time that current owner Alex took his first laps on two wheels on the track with his little Yamaha YSR50.  Since then, Alex has competed on a BW scooter, NSR50, enduro-cross, SuperMoto and track days. In 2016 Alex won the Quebec lightweight championship on the all-new Yamaha R3.  

In 2018 the CSBK opened the Amateur Lightweight Sport Bike National category to all brands. Alex competed with the best in the country for Laval Yamaha, the 37-year-old earning second in the championship.